USA Deli Grocery, located at 180 Lenox Avenue in Central Harlem, is one of our participating Fresh Bodegas sites. Luciano Berrocal, an immigrant from the Dominican Republic, is the owner of USA Deli which he operates with the assistance of his family. USA Deli Grocery joined Fresh Bodegas after participating in the Healthy Bodegas Initiative from the NYC Department of Health. Since then, USA Deli Grocery have made some healthy improvements to their store such as displaying fruits and vegetables in wicker baskets and offering healthier options in their hot menu.