Recently, more organizations are speaking out to raise awareness about the link between alcohol and cancer.

Last week, Cancer Care Ontario published new recommendations for how alcohol marketing and drinking should be handled.  Their report noted that few people are aware that drinking alcohol may make it more likely that you will get cancer.  The agency recommends that people who choose to drink alcohol limit how much they have. Women should not have more than one drink per day, and men should not have more than two drinks per day. Cancer Care Ontario also hopes that lawmakers and politicians will continue to recognize the risks of alcohol and place controls on alcohol marketing.

In England, an alcohol campaign group sponsored a commercial to help people get a clearer picture of how drinking alcohol may lead to an increased chance of getting cancer. The commercial pictured a man in his kitchen drinking a beer. Every time he took a sip, a tumor in the bottom of the glass appeared to get larger. The alcohol industry fought back against the commercial, arguing that it was misleading and could cause panic for no reason. However, doctors reviewed the commercial and agreed that the representation was appropriate. The United Kingdom’s Advertising Standards Authority rejected the alcohol industry’s complaints and the commercial will still be shown.
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